When asked what prompted Noah to enter the architectural world, he told our team a short story he heard in art school. There was once a young man who designed an architectural model at a university. The professor would swing once or twice and tell him that this did not achieve the desired result. A few minutes later, the teacher walked to the desk and wrote on a small piece of paper. "Flip". Since this is a test, naturally, the teacher cannot give feedback or tips before the final result and score. But he knew that his insights could completely change the project. Even if the young student blindly saw this unexpected idea, he flipped the template and was surprised by the unusual but surprising result.

This short story is an inspiration for the noōu brand.